What goes in a business plan? The body can be divided into four distinct sections:
- Description of the business
- Marketing
- Finances
- Management
Addenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:
Elements of a Business Plan
- Cover sheet
- Statement of purpose
- Table of contents
The Business
- Description of business
- Marketing
- Competition
- Operating procedures
- Personnel
- Business insurance
Financial Data
- Loan applications
- Capital equipment and supply list
- Balance sheet
- Breakeven analysis
- Pro-forma income projections (profit and loss statements)
- Three-year summary
- Detail by month, first year
- Detail by quarters, second and third years
- Assumptions upon which projections were based
- Pro-forma cash flow
Supporting Documents
- Tax returns of principals for last three years, personal financial statement (all banks have these forms)
- For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor
- Copy of proposed lease or purchase agreement for building space
- Copy of licenses and other legal documents
- Copy of resumes of all principals
- Copies of letters of intent from suppliers, etc.
Sample Plans
One of the best ways to learn about writing a business plan is to study the plans of established businesses in your industry.
Review examples of real business plans.
For additional information:
Business Plan Workshops